Porsche Posts Incredible 40.6% Increase in US Q1 Sales

Porsche 911 & Macan EV

Porsche Cars North America, Inc. announced that US deliveries reached 18,884 vehicles in Q1, representing an increase of 40.6% from Q1 2024 and an 8.1% increase above the previous Q1 record set in 2023. A couple of factors caused this increase, including a supply constraint during Q1 2024 and many shoppers flocking to dealerships to purchase cars before the 25% Trump tariffs take effect.

The highest-selling model was the Macan, with 7,486 units sold. Of those units sold, 44.6% represent the all-electric model. People have been eager to see how the US reacts to the electric Macan, and so far, there seems to be a great deal of demand for the all-electric model. If the Macan were to be sold in only electric form, the BEV Macan would rank second in US Porsche sales only behind the Cayenne.

While the SUVs once again remained the top sellers, both the 911 and 718 lines saw meaningful growth. The 911 reached 2,086 sales (up from 1,930), and the 718 achieved 1,476 (up from 797). The Cayenne and Panamera also posted solid growth, with 5,331 Cayennes sold and 1,486 Panameras sold. The only unit that saw a decrease was the Taycan, which sold 1,019 units, slightly down from 1,247.

However, combined Macan EV and Taycan sales equated to 23% of all US Porsche sales being all-electric models.

Timo Resch, President and CEO of PCNA, had this to say: “Despite the challenges facing the automotive industry today, Porsche is on solid footing in the United States … These record-breaking numbers would not be possible without the enthusiasm of our long-time customers and, of course, those new to the brand. We are grateful for the tremendous response to the new models and powertrains – many of which were introduced very recently. In addition, I am thankful for our teams in our Porsche Centers, in the field and at our headquarters in Atlanta, Georgia for their relentless commitment to supporting our customers.”

Q1 Porsche North America Sales Figures